Lectures & Forums
New Platform Museum 2050 launches in Shanghai
Date :  2018.6.9 - 2018.6.10
Venue:      Long Museum West Bund
[Sunday, June 3, 2018] Next week, the Museum 2050 inaugural conference will begin with keynote addresses by Erlend Høyersten, Director of ARoS Museum, Aarhus and Philip Tinari, Director of Ullens Center for Contemporary Art, before a number of young academics present their dynamic and varied research based on the theme Looking to new institutional models: China’s cultural landscape by mid-century.

Museum 2050 received 36 submissions, from which the Museum 2050 Advisory Committee selected 12 successful abstracts to be presented next week, on Saturday 9 June. The chosen paper submissions by Barclay Bram, Chao Yan, Robert B. Epp, Yuan Fang, Les Joynes, Nuo Lin, Alexandra van Riel, Daan Roggeveen, Holly Roussell, Ying Tian, Chen Wenjia, Giulia Zennaro tackle a variety of issues from how China’s regulative institutions are shaping the development of private art museums, to the increasing role that technology is playing in these institutions, to conceptualizing the new kinds of museum models that may come as the result of innovation in the region. 

Hailing from all over China, staff from Museum 2050’s participating institutions will attend workshops on Sunday June 10 convened by Michael XuFu Huang, Co-Founder of Beijing’s M Woods Museum, S. Alice Mong, Executive Director of Asia Society Hong Kong Center, and Valerie Wang, Artistic Director of Zhi Art Museum, Chengdu and Erlend Høyersten. This series will provide a platform for young museum professionals to come together to learn and share, in order to benefit from the experience of their peers as well as those with decades of experience. In this way, Museum 2050 hopes to help attendees better envision their own future in the arts and over the long term create a more vibrant and connected cultural landscape in China. We are grateful to participating institutions A4 Art Museum, Guangda Art Museum, Inside Out Museum, Long Museum, M Woods, Rockbund Art Museum, Shanghai Himalayas Museum, TANK Shanghai, Ullens Center for Contemporary Art, Yuz Museum, and Zhi Art Museum for supporting us in our inaugural symposium and look forward to providing more networking and development opportunities in the future. 

To kick-off a full weekend of programming, we will screen London-based artist Marysia Lewandowska’s Museum Futures: Distributed at 4pm on Friday June 8 at Qiao Space. This video work, commissioned by Moderna Museet for its 50th anniversary in 2008, is set in 2058 and stages the centenary interview of Moderna Museet executive director Ayan Lindquist. Museum Futures explores a possible genealogy for contemporary art practice and its institutions, by re-imagining the role of artists, museums, galleries, markets, and academies in the world dominated by a shrinking public sphere. The screening will be followed by discussion.

To register to attend the symposium, please click here: http://www.tryclearcut.com/event/1aaUi32F

Museum 2050 Advisory Committee

Michael Xufu Huang 
Collector and Museum Founder, M Woods
S. Alice Mong 
Executive Director of Asia Society Hong Kong Center
Wenny Teo 
Manuela and Iwan Wirth Lecturer in Modern and Contemporary Asian Art, The Courtauld Institute of Art
Ying Zhou 
Assistant Professor, HKU Faculty of Architecture

About Museum 2050

Museum 2050 is a Shanghai-based platform for investigating key issues about the future of cultural institutions in China and abroad from a local perspective. Additionally, Museum 2050 has a distinct focus on being a resource for young people from all over China, many of whom largely work and inhabit these institutions, as well as providing a place to converse, share ideas and create a vibrant museum community. With a focus on the date 2050, the platform hopes to evolve into a lasting forum in which the questions raised can be further explored over the coming years. As part of our mission, Museum 2050 is hosting a symposium, Looking to new institutional models: China’s cultural landscape by mid-century, at the Long Museum, Shanghai on June 9-10, 2018.  The weekend will be comprised of keynote lectures, panel discussions, and film screenings as well as closed-door career development workshops with young staff members from Museum 2050’s participating institutions.

Full Programme

Friday, June 8
Qiao Space, 2555-5 Longteng Ave, Xuhui District, Shanghai
16:00 Screening and Discussion
Marysia Lewandowska’s Museum Futures: Distributed 

Saturday, June 9
The Long Museum (West Bund), No.3398, Longteng Avenue, Xuhui District, Shanghai
9.30 Attendee registration
10:00 Opening Remarks
Wang Wei, Director & Founder of Long Museum
10:15 Keynote Address
Erlend Høyersten, Director of ARoS Aarhus Kunstmuseum
The Museum As A Mental Fitness Center
10:45 Chao Yan 
The Websites and Online Communities of Chinese Contemporary Art Museums in 2050: Digitalizing, Programming and Positioning
11:00 Yuan Fang
Old Masters, New Frontiers
11:15 Holly Roussell
Inside and Outside the Institution: Musealization of art and exhibitions in China
11:30 Robert B. Epp
Collector Beware: Museum Development in China and the Problem of Counterfeit Cultural Relics
11:45 Chen Wenjia
Art and Museums under the influence of Social Media
12:00 Les Joynes
FormLAB: Artist-led Practices that Transform the Museum
12:30 - 13:30 Open Floor for Questions
-One hour lunch break - 
14.30 Keynote Address
Philip Tinari, Director of Ullens Center of Contemporary Art
Museums 2.0: The Case of UCCA
15:00 Ying Tian
Reconsidering the creative city concept in the Asia context: From creative city to creative district
15:15 Barclay Bram 
The Museum as Sacred Space: The Jianchuan Museum Cluster and the future of the Chinese Museum
15:30 Nuo Lin
Art in the Urban Regeneration: Private Art Museum of Real Estate Development in China
15:45 Daan Roggeveen
The Art Mall: The Department Store Turned Inside Out
16:00 Alexandra van Riel
The Chinese Museum of the Future: Learning from the Guggenheim's Responses to International Interest and the Changing Exhibitionary Landscape
16:15 Giulia Zennaro
What's in a Name? How China's Regulative Institutions are Shaping Private Art Museums: Insights from the Shanghai West Bund Cultural Corridor
16:30-17:30 Open Floor for Questions 

Sunday, June 10
The Long Museum (West Bund), No.3398, Longteng Avenue, Xuhui District, Shanghai
Workshop attendance is exclusively offered to staff members of Museum 2050 Participating Institutions
10:00-12:30 Workshop Morning Session
Michael Xufu Huang, Collector and Museum Founder, M Woods
Erlend Høyersten, Director of ARoS Aarhus Kunstmuseum
15:00 Break
16:00 Workshop Afternoon Session
S. Alice Mong, Executive Director of Asia Society Hong Kong Center
Valerie Wang, Artistic Director of Zhi Art Museum

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